Names carry power. When we hear a name, we often make assumptions about that person or company or brand. Don’t believe me? Imagine a man named “Spike.” Now imagine a man named “Eugene.” How different are these two men in your mind? A name identifies you, but more importantly, it is your public face. It tells customers who you are and what you do.
Email domains and URLs work the same way. A good domain is memorable and, hopefully, helps your audience connect with your message. Good domains also match the company web address, creating consistent branding and helping people find you online.
For years, Infrastructure Resources, producers of dp-PRO, have used the domain, @emailIR.com. It has been simple, utilitarian, and those who know us have likely gotten used to contacting us this way. But as we start new initiatives and create new relationships into 2021, we want a domain that aligns with our website, our branding, and our purpose.
At Infrastructure Resources, our purpose – our passion – is saving lives through education. But we haven’t done a very good job of letting you know about everything we do to help you achieve safety. From this publication to our live and virtual events to our new Excavation Safety Alliance membership program (see page 10, dp-PRO 2021 Spring issue to learn more), we have more than a dozen different initiatives all designed to provide the education and training you need to stay safe. Many of them are FREE.
We’ve changed our URL so that it resonates better with who we are and makes it easier to find: IR-SavingLives.com. I encourage you to visit our website to learn more about Infrastructure Resources and each of these initiatives. While each of our initiatives maintains its own website, this is a very easy way to get a broad overview of what we offer and easily travel between sites.
If you care about damage prevention and excavation safety (and since you are reading this, I assume you probably do), we know that you will find information here that you need to help you protect yourself, your workers, our buried utilities, our communities, and our environment.
We’ve also changed our domain to match. So, if you are a regular user or contributor, you’ll notice a change in the emails you receive from us here at Infrastructure Resources. Be sure to talk to your IT department to ensure this domain is added to your safe senders list so you don’t miss any communications from us. Don’t worry, the email(s) you have on file will continue to work, but I encourage you to reach out to any of us on the IR team at our new “home.”